70% of Open Programmatic Ad Spend Goes to vMVPD Apps on Roku, 51% on Fire TV
Pixalate According to Pixalate’s latest open programmatic vMVPD research, an estimated 79% of open programmatic global ad spend on Samsung Smart TV devices went to vMVPD apps in Q3 2024; Hulu is No. 1 top grossing vMVPD app on Roku, Apple TV, Amazon Fire TV, and Samsung Smart TV devices London, Oct. 18, 2024 (GLOBE…