
Shoppers still concerned about inflation but focused on healthy eating
Inflation-weary shoppers might have noticed that grocery prices have leveled out over the last year from their peak in mid-2022, but they’re still adjusting their shopping habits while aiming to prioritize healthy eating, according to Kroger’s research arm, 84.51°. The data analytics group’s annual report, Balancing Act: Wallet & Wellness, shows that concern over inflation…