Graphic on a red background showing two hands holding smartphones with shopping cart icons, symbolizing retail media networks harnessing B2B and B2C data to drive consumer shopping.

LTK relaunches app to boost videos and attract advertisers

With so many creators making their livelihoods across social platforms, players like shopping app LTK and creators virtually have no control over how those algorithms shift and prioritize content. More importantly, this leaves creators vulnerable if their affiliate businesses are built on social media, like TikTok and Instagram. LTK hopes to give back control to…

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