How marketing helped Chinese apps and games to expand overseas | Analysis

How marketing helped Chinese apps and games to expand overseas | Analysis

Chinese-developed mobile apps are increasingly gaining global market share. Think TikTok, Shein, and Temu to name just a few. Last year, the top-grossing apps globally were Chinese-developed, including TikTok, Honor of Kings, Genshin Impact, and PUBG Mobile, earning over US$1 billion in revenue. The growth of Chinese apps overseas is particularly noticeable in the gaming sector. In…

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Chinese online retailer Temu faces EU probe into rogue traders, illegal goods

Chinese online retailer Temu faces EU probe into rogue traders, illegal goods

LONDON —  The European Union is investigating Chinese online retailer Temu over suspicions it’s failing to prevent the sale of illegal products, the 27-nation bloc’s executive arm said on Thursday. The European Commission opened its investigation five months after adding Temu to the list of “very large online platforms” needing the strictest level of scrutiny…

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EU to investigate China’s Temu over suspected illegal products and ‘addictive’ platform

EU to investigate China’s Temu over suspected illegal products and ‘addictive’ platform

The European Union has launched an investigation into Chinese online marketplace Temu, under suspicions that it is not cracking down on the sale of illegal products and that the platform’s design is “addictive” for users. The investigation comes under the European Commission’s Digital Services Act, a powerful instrument that gives it sweeping powers over online…

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Extremely popular in the European Union despite having entered the continent

EU probes shopping app Temu over illegal products

The EU launched a formal investigation Thursday into Chinese-founded e-commerce platform Temu on suspicion the site is doing too little to stop the sale of illegal products, in a probe that could lead to large fines. Extremely popular in the European Union despite having entered the continent’s market only last year, Temu has on average…

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