Jeff Bezos-Backed Perplexity AI In Discussion With Marriott And Nike As It Prepares To Challenge To Google’s Dominance – Alphabet (NASDAQ:GOOG), Alphabet (NASDAQ:GOOGL)
Jeff Bezos-backed Perplexity AI, a startup challenging Alphabet Inc.‘s GOOG GOOGL Google, is in discussions with top brands like Nike Inc. NKE and Marriott International MAR. What Happened: Perplexity is developing a “sponsored” question system to challenge Google’s auction-based ads model, as it plans to disrupt the tech giant’s dominance in the $300 billion digital ads industry, reported Financial…