Materra regenerative cotton farmers Manjiben, Rekhaba and Manguben, in Gujarat, India. Materra Cotton, comprising a quarter of today’s fashion, connects us–through fabric–to farms in 80 countries, tended by over 32 million farmers and supporting hundreds of millions of rural households. Cotton’s had a bad rap through misquoted ‘unquenchable thirst’ stats and pesticide use guesstimates. While…
ILULISSAT, GREENLAND – MARCH 08: Ice covers the water in the harbor on March 08, 2025, in Ilulissat, Greenland. The self-ruling Danish territory and world’s largest island has been thrust into the geopolitical spotlight as U.S. President Donald Trump has vowed to acquire it, citing its strategic value, drawing objections from Danish and Greenlandic leaders….
TOKYO, April 7, 2025 /PRNewswire/ — The Tokyo Metropolitan Government held the final round of two key fashion competitions — Next Fashion Designer of Tokyo 2025 (NFDT) and Sustainable Fashion Design Award 2025 (SFDA) — on Saturday, March 29, 2025. The final judging was conducted in the form of a fashion show, celebrating the creativity…
ADVERTISEMENT Did you know that the EU was the world’s biggest importer of textiles and apparel in 2023, importing about €176.9 billion worth of apparel, according to the World Trade Organisation? France, Germany, Italy and Spain were some of the largest importers within the bloc. Much of this is because of the surge in fast…
A photo of Noomoon’s store in San Fransisco. (Photo courtesy of Noomoon) Noomoon Offering a curated selection of moderately used or pre-loved clothing, mission-driven retailers are popping up nationwide in an attempt to change the consumer landscape and offer style-driven secondhand clothing options for parents looking to shop sustainably, purchase items more affordably and inspire…
Wool recycling is a hot topic at companies like Smartwool and icebreaker. getty Americans alone toss out up to 11.3 million tons of textile waste annually. That’s around 2,150 pieces of clothing per second—which clogs waterways, leaches toxins, and harms marine life at breakneck speed. Trendy, cheap clothes cycle in and out of closets, and…
CHARLESTON, S.C. (WCIV) — In a historic circa 1860 home on Charleston’s peninsula, a mother-daughter team is making waves in the sustainable fashion industry. Susan “Susu” Smythe and her daughter, Nancy Claire, are the creative forces behind Kiku Refashion, a brand that repurposes vibrant Japanese kimonos into high-end, one-of-a-kind fashion pieces. Susu Smythe, a longtime…
Basic silhouettes and muted colours now dominate feeds once filled with statement pieces and … More microtrends. (BORIS ROESSLER/DPA/AFP via Getty Images) DPA/AFP via Getty Images As consumers tire of relentless micro-trends and the damage of fast fashion, a surprising aesthetic is quietly dominating social feeds in 2025: normcore. Normcore — the minimalist, “average person”…
The opinions expressed in this article are the writer’s own and do not reflect the views of Her Campus. This article is written by a student writer from the Her Campus at UPR chapter. Growing up, I’d always admire the glamor of fashion, and The Devil Wears Prada was the blueprint for me. Fashion is…
While fast fashion is doing numbers for the apparel industry, the quality of the products churned out to consumers is not up to par. Vogue refers to fast fashion as quickly produced clothing trends sold at cheap prices. However, since the products are manufactured rapidly, the end product isn’t always satisfying and usually not long-lasting….