
Has fashion Substack hit its saturation point?
Now, The Love List is making advertisers big bucks — it’s generated Net-a-Porter about $135,000 to date. The RealReal didn’t officially partner with any Substack creators until the end of 2024. Once it did, it saw strong click-through (over 6 per cent) and twofold ROAS (return on assets), says The RealReal chief creative officer Kristen…