Blake Lively, MrBeast, and Other Celebs Proved the Risk of Betting on Celebrities
Aligning a brand with a celebrity can be risky. Last year, a number of stars suffered reputational damage that affected their business partners. Going into 2025, brands must be more thorough and savvy when deciding who to partner with. Celebrity brands can be as risky as they are glamorous, and last year was no exception….