"We’re in the business of helping people live happy and healthy lives,” says Colin Grant, CEO of PURE Group, describing PURE’s role in shaping Hong Kong’s fitness culture.

Fitness: a lifestyle for wellness and connection

[The content of this article has been produced by our advertising partner.] Having navigated the challenges of COVID and the economic turn-down, PURE has emerged ‘fighting-fit’, stronger than ever, and already planning ahead for an even brighter and more exciting future.  And, with fitness and wellbeing now central to modern life, promoting physical health, mental…

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