Shein has added curated online fashion storefronts to its eCommerce site, saying there’s one to match every style and to help shoppers find the wardrobe they want. Each of the new Trend Stores features a distinct fashion aesthetic, making it easier for shoppers to find pieces that align with styles like “sleek sophistication, statement-making party…
With the shopping season upon us, PYMNTS’ App Provider Rankings take a peek into shopping apps. And what we found were some strategies paying dividends in retail app usage and access. We’ll start with Ulta Beauty, the cosmetics and skincare retailer, which has been on a mission to overhaul its digital presence to counter rising competition…
Mobile apps have become crucial for retailers looking to adapt to changing consumer demands. A recent consumer survey of 1,516 Americans across three age groups sheds light on their shopping habits and their perception of retailer applications. The results indicate high adoption of mobile technology in-store and reveal what exactly consumers expect from a good…