How marketing helped Chinese apps and games to expand overseas | Analysis

How marketing helped Chinese apps and games to expand overseas | Analysis

Chinese-developed mobile apps are increasingly gaining global market share. Think TikTok, Shein, and Temu to name just a few. Last year, the top-grossing apps globally were Chinese-developed, including TikTok, Honor of Kings, Genshin Impact, and PUBG Mobile, earning over US$1 billion in revenue. The growth of Chinese apps overseas is particularly noticeable in the gaming sector. In…

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EU to investigate China’s Temu over suspected illegal products and ‘addictive’ platform

EU to investigate China’s Temu over suspected illegal products and ‘addictive’ platform

The European Union has launched an investigation into Chinese online marketplace Temu, under suspicions that it is not cracking down on the sale of illegal products and that the platform’s design is “addictive” for users. The investigation comes under the European Commission’s Digital Services Act, a powerful instrument that gives it sweeping powers over online…

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Investment Monitor

China’s fashion retailer taking the world by storm

The Rise of Shein: A New Force in Fashion Retail In May 2021 and again in January 2022, Shein app downloads exceeded those of international e-commerce giant Amazon, according to Chinese-language news daily BJ News. While, Reuters reports estimated the company may have generated about Chinese Yuan Renminbi CNY100 billion (US$15.7bn) in revenue in 2021…

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