
How marketing helped Chinese apps and games to expand overseas | Analysis
Chinese-developed mobile apps are increasingly gaining global market share. Think TikTok, Shein, and Temu to name just a few. Last year, the top-grossing apps globally were Chinese-developed, including TikTok, Honor of Kings, Genshin Impact, and PUBG Mobile, earning over US$1 billion in revenue. The growth of Chinese apps overseas is particularly noticeable in the gaming sector. In…