Eco positioning drives sustainable fashion consumption through process related strategies and brand familiarity

Eco positioning drives sustainable fashion consumption through process related strategies and brand familiarity

Dataset collection and experimental environment This study employs an online experiment to investigate the impact of eco-positioning strategies on consumer behavior. For participant recruitment, the research team collected data through the SoJump platform. To ensure sample representativeness and experimental validity, random sampling was used to recruit participants from the platform’s user pool. Additionally, the following…

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A beginner's guide to vegan fashion (and how to spot 'greenwashing')

A beginner’s guide to vegan fashion (and how to spot ‘greenwashing’)

Credit: Pixabay/CC0 Public Domain “Vegan” and “plant-based” are not just food labels anymore; they are fashion’s latest buzzwords. Imagine walking into a high-street fashion store, drawn to a stylish bomber jacket labeled “100% vegan.” You flip the tag, looking for material details, only to find none. Nearby, a luxury handbag proudly announces it’s made from…

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Astronaut Anne McClain joins all-female spacewalk — 6 years after missing out over suit sizing issue

Astronaut Anne McClain joins all-female spacewalk — 6 years after missing out over suit sizing issue

An astronaut who missed out on the first all-female spacewalk because of a spacesuit sizing issue got her chance six years later on Thursday.   NASA’s Anne McClain emerged from the International Space Station alongside Nichole Ayers. Both military officers and pilots, they launched to the orbiting lab in March to replace NASA’s two stuck…

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