In early June, the French Senate voted almost unanimously for a bill targeting “ultra fast fashion” brands, imposing eco-taxes and limiting fast-fashion advertisement and influencer promotion, Euronews reported. However, critics believe that the bill, which mostly targets Asian-owned fast-fashion giants Shein and Temu, does not do enough to restrict fast-fashion culture in the country beyond…
The French Senate has passed a game-changing law that will target fast fashion brands. Advertisements from these kinds of retailers will no longer be allowed in France. “Senators in the upper house of parliament voted almost unanimously for a modified version of a bill passed by France’s lower house last year, which aims to reduce…
How does a fast fashion giant keep pace with trends while maintaining a budget-friendly approach? Shein‘s head of strategic and corporate affairs, Peter Pernot-Day, claimed its success is due to a “micro-production” model, starting with small batches based on emerging trends. “We are precisely tailoring the supply of products to the actual demand in the…
Hugo Boss has announced a major material innovation that could help the fashion industry take a bold step toward reducing its environmental impact. Just Style reported that the company unveiled NovaPoly, a new fiber created in partnership with Jiaren Chemical Recycling and NBC, which includes a natural additive that allows the material to break down…
German sportswear giant Puma has successfully reached its target of creating nine-tenths of its products using recycled or certified materials, reported Fibre2Fashion. The company initially set this target for 2025 but hit it in 2024, showing how quickly fashion brands can change their production methods. Puma dramatically increased its use of eco-friendly materials that create…
Amazingly, the clothes that fill our closets are from an industry with a pollution burden of up to 10% of planet-warming gases, which exceeds aviation and shipping combined, according to Bloomberg. The news outlet recently recognized a couple of startups that are tackling some of the most polluting parts of the textile and fast fashion…
Australia surpassed the United States to top an unenviable list in 2024, becoming the biggest consumer of textiles per capita, according to The Australia Institute. Experts say the fast fashion industry is threatening the health of the country and continent — and raising serious ethical concerns. What’s happening? Fibre2Fashion spotlighted how Australia’s status as the…
Scientists have developed a green technology that turns old textiles into new garments and could keep millions of pounds of textile waste out of landfills and waterways. Since demand for new clothing continues to grow at a rapid pace, it’s crucial to develop technologies to recycle it sustainably. University of Nebraska, Lincoln, researcher Yiqi Yang…
Fast-fashion companies like H&M are embracing “digital twin” technology, or lifelike AI replicas of real human models, to power their marketing and design strategies. What’s happening? As The Conversation reported, H&M debuted its latest AI endeavor by cloning 30 real-life models using digital-twin technology. These replicas, generated through a meticulous process involving full-body scanning and…