Procter & Gamble doubles down on China’s TikTok to reverse sales slump
By Jessica DiNapoli NEW YORK (Reuters) – Procter & Gamble has been revamping its marketing and line-up of influencers on fast-growing Chinese shopping app Douyin in recent months, helping its Pantene shampoo lead growth in hair care on the platform, executives said Thursday at an investor day. The Cincinnati-based company’s investments in better packaging for…