How the company plunged from customer cult-favorite to activist investor target
The storm’s timing couldn’t have been worse. In late December of 2022, an “extratropical cyclone” brought all manner of menacing winter conditions to two-thirds of the U.S., including the entire Eastern Seaboard and parts of Canada. Wind-chill warnings, whiteouts, and extraordinary snowfall complicated travel for millions. Flight cancellations from what was unofficially dubbed Winter Storm…