Pixalate According to Pixalate’s November 2024 rankings, spotify.com, telegraph.co.uk, sky.com were the top three websites for programmatic ad quality in the United Kingdom; ‘OneFootball’ (Apple App Store) and ‘Daily Mail’ (Google Play Store) ranked No. 1 among mobile apps; NBC Sports (Apple TV) and Pluto TV (Amazon Fire TV) were among No. 1-ranked CTV apps…
Pixalate New Pixalate research into 39 billion open programmatic ad transactions reveals an overall 19% click fraud rate across desktop web (23%), mobile web (7%), and mobile in-app (11%) in Q3 2024; APAC had the highest desktop web click fraud rate (36%) and the highest mobile web click fraud (12%) London, Oct. 29, 2024 (GLOBE…
The mobile apps marketing landscape is shifting from merely acquiring installs to focusing on retaining high-value users. According to AppsFlyer’s State of Gaming App Marketing Report for 2024, the dynamics of user acquisition and engagement have evolved significantly. In 2023, global spending on gaming app installs reached $29 billion, with a notable $6.6 billion spent…