Inside Fashion’s Regenerative Cotton, And Brands Paying Green Premiums
Materra regenerative cotton farmers Manjiben, Rekhaba and Manguben, in Gujarat, India. Materra Cotton, comprising a quarter of today’s fashion, connects us–through fabric–to farms in 80 countries, tended by over 32 million farmers and supporting hundreds of millions of rural households. Cotton’s had a bad rap through misquoted ‘unquenchable thirst’ stats and pesticide use guesstimates. While…