Etsy Prioritizes Mobile App and Loyalty Program

Etsy Prioritizes Mobile App and Loyalty Program

In 2024, Etsy focused on strengthening its core offerings, specifically its mobile app and the launch of its new loyalty program, to retool customer engagement and increase purchase frequency. During Etsy’s fourth-quarter earnings call Wednesday (Feb. 19), CEO Josh Silverman acknowledged the challenges the company faced, including declining gross merchandise sales (GMS), but emphasized investments in…

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