The enormous impact of brand ambassadors — whether they are influencers, celebrities or athletes — on culture and the fashion industry was a hot topic Wednesday morning at a panel discussion in New York. Called “Brand Ambassador Marketing 2025: How Celebrities & Influencers Shape Brand Perception & Impact,” the panel featured Chris Gay, president of…
It was another bumper Paris Fashion Week, the nine-day event from March 3 to 11 garnering $648.9 million in media impact value, a 53 percent increase over a year ago, according to data firm Launchmetrics. The wild card was YouTuber MrBeast, who popped up as the No. 3 influencer thanks to Instagram and Facebook posts…
PARIS — Paris Fashion Week, traditionally the main event of the monthlong show marathon, featured three of the hottest tickets this season, with new designers bowing at Tom Ford, Dries Van Noten and Givenchy. The snag? Only a handful of people were there to see it. Indeed, the trend that got the front row buzzing…