
It’s Demna at Gucci! Fashion’s master maverick will helm Italy’s largest luxury house
Demna, who in 2021 ceased using the surname Gvasalia, is without question one of the most original, innovative and influential designers of our time. Gucci, meanwhile, is Italy’s largest luxury fashion house by revenue. Despite a slump from its €10.5 billion peak in 2022, in 2024 it reported revenues of €7.65 billion, a sum more…