LFW Briefing: Patrick McDowell is turning fashion’s next regulation into a storytelling tool

London Fashion Week Briefing: Patrick McDowell turned fashion’s next regulation into a storytelling tool

In London, Patrick McDowell debuts digital product passports and ready-to-wear on the runway. Plus, Chopova Lowena scales subculture, and eBay pushes resale. At London Fashion Week, Patrick McDowell is rewriting what it means to scale a British fashion brand in 2025.  For Spring 2026, the designer staged their most personal show to date inside Battersea…

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Inside H&M’s Blowout Return to the Runway in London With Emily Ratajkowski, Lola Young, Romeo Beckham and Lila Moss

Inside H&M’s Blowout Return to the Runway in London With Emily Ratajkowski, Lola Young, Romeo Beckham and Lila Moss

Emily Ratajkowski arrived at H&M’s grand runway return in London, dubbed H&M&180, last night in a chic black suit. “I’m really feeling black and simple silhouettes—paring everything down,” said the model, writer, and actress just after stepping off the bright-red step-and-repeat. “I think there’s a lot of noise in fashion right now, and I’m gravitating…

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The Best Looks From the Runways

The Best Looks From the Runways

London is putting in the work to make this season of fashion week the best the U.K. has seen in a while. Laura Weir, the recently appointed CEO of the British Fashion Council, has implemented a variety of programs to bring the energy back to the city many have felt has needed a rejuvenation these…

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