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Major fashion brand reveals exclusive innovation that could revolutionize the industry — here’s why it’s game-changing

Hugo Boss has announced a major material innovation that could help the fashion industry take a bold step toward reducing its environmental impact. Just Style reported that the company unveiled NovaPoly, a new fiber created in partnership with Jiaren Chemical Recycling and NBC, which includes a natural additive that allows the material to break down…

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The new neutral: Why European fashion is suddenly turning butter yellow

The new neutral: Why European fashion is suddenly turning butter yellow

ADVERTISEMENT The appeal of butter yellow — luminous, optimistic, sunny — is undeniable. Some fashion industry leading lights are dubbing it “the new neutral”, applauding its versatility and compatibility with a whole host of staples like blue denim and black. And like butter, it slips into one’s repertoire with ease. At legendary London department store…

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The new neutral: Why European fashion is suddenly turning butter yellow

The new neutral: Why European fashion is suddenly turning butter yellow

ADVERTISEMENT The appeal of butter yellow — luminous, optimistic, sunny — is undeniable. Some fashion industry leading lights are dubbing it “the new neutral”, applauding its versatility and compatibility with a whole host of staples like blue denim and black. And like butter, it slips into one’s repertoire with ease. At legendary London department store…

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