Marketing Briefing: With RFK Jr. headed to HHS, what should pharma advertisers be thinking about?
Last Thursday, President-elect Donald Trump named Robert F. Kennedy Jr. as his pick to run the Department of Health and Human Services (HHS) when he returns to the White House. Kennedy has been vocal about his belief that the U.S. should ban pharmaceutical advertising on TV. Unlike the rest of the world, direct-to-consumer pharma advertising…