Xiaohongshu: the Chinese app transforming Malaysia’s tourism landscape
As TikTok continues its meteoric rise towards global domination, another Chinese app is quietly capturing attention in Malaysia. Xiaohongshu – or “Little Red Book” – may have its roots in e-commerce, but it is reshaping how young, Mandarin-speaking Malaysians connect with both their roots and the broader world. With more than 2.5 million users, the…