‘Wealthy’ China KOL sells supplements as ‘miraculous’ cancer cure, claims US$36 million sales

‘Wealthy’ China KOL sells supplements as ‘miraculous’ cancer cure, claims US$36 million sales

A Chinese influencer, who claims to be a Harvard Business School graduate and cultivates a “wealthy persona”, has had her social media account banned after promoting health supplements as cancer-curing medicines. The fashion blogger, known by her alias Maiqila, boasts 143,000 followers on Xiaohongshu. The majority of her income comes from selling health-enhancing products, alongside…

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4 China KOLs ruin reputations by selling fake mooncakes, illegal stocks and committing assault

4 China KOLs ruin reputations by selling fake mooncakes, illegal stocks and committing assault

The past month has been disastrous for some of China’s leading influencers, including the top-earning KOL Crazy Xiaoyangge, who boasts 100 million followers. They have inadvertently tarnished their reputations by selling fake products or attacking strangers during live-streams, inciting online outrage and jeopardising their lucrative careers. The Post examines these cases to illustrate how, to…

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