
‘We are honored’ to partner with Beyoncé
Levi Strauss (LEVI) hopes a Beyoncé marketing campaign can upgrade brand growth. The denim manufacturer announced its partnership with the music megastar, whose most recent “Cowboy Carter” album featured a song called “Levii’s Jeans,” just before reporting third quarter earnings results. “We are honored that we are partnering with a global icon like Beyoncé, ……