
China’s EV tech forces globals to license for speed.
When Audi executives first encountered the Zeekr 001 in 2021—a long-range electric vehicle with European styling—it served as a stark wake-up call for the premium German automaker. Chinese technology was needed to compete with Chinese rivals. “The Zeekr 001 back then shocked quite everyone,” said Stefan Poetzl, president of SAIC Audi Sales and Marketing. “We…