Fast-fashion companies like H&M are embracing “digital twin” technology, or lifelike AI replicas of real human models, to power their marketing and design strategies. What’s happening? As The Conversation reported, H&M debuted its latest AI endeavor by cloning 30 real-life models using digital-twin technology. These replicas, generated through a meticulous process involving full-body scanning and…
Forever 21, the signature clothing store of millennials’ youth, filed for bankruptcy for the second time in the past decade. The chain was best known for being the go-to place in the mall to buy knockoffs of high-end trends for $20 or less, and it may be gone for good. What’s happening? Fast fashion retailer…
Photo Credit: Getty Images Fashion industry experts saw sustainability efforts slowing down for months. Now, the recent U.S. tariffs imposed on the world could threaten sustainability goals even further, according to The Business of Fashion. What’s happening? In 2019, The Fashion Pact, a CEO-led initiative to curb the harmful environmental impacts of the fashion industry,…
Textile waste is one of the most concerning issues of our time. The average American tosses 82 pounds of clothing every year, per Earth.org, adding up to 11 million tons of textiles in U.S. landfills. To combat these numbers, many people have switched to secondhand shopping to refill and update their wardrobes, looking to platforms…
Fast fashion has gotten even faster thanks to social media, particularly after the COVID-19 pandemic. Experts are now expressing concerns about the long-term effects of faster trend cycles. What’s happening? During the pandemic, people relied entirely on social media to determine fashion trends since they couldn’t go out to meet friends or see what others…
The Environmental Protection Agency has launched a series of actions deregulating United States industries and their environmental impact. These actions affect the fashion industry and could halt its progress toward becoming more sustainable, Vogue reported, hurting both the planet and people. What’s happening? The push includes 31 initiatives to “unleash American energy,” according to the…
While fast fashion is doing numbers for the apparel industry, the quality of the products churned out to consumers is not up to par. Vogue refers to fast fashion as quickly produced clothing trends sold at cheap prices. However, since the products are manufactured rapidly, the end product isn’t always satisfying and usually not long-lasting….
New research estimates the sustainable fashion market will grow more than 25% annually through 2029. Consider it good news for your closet, your wallet, and the planet. Market Insights Research reported the sustainable fashion sector can expect a 26.8% CAGR — or compound annual growth rate — through 2029, per OpenPR. This means that, on…
Photo Credit: Getty Images In response to President Trump’s newly imposed tariffs on goods coming from China, fast-fashion heavyweight company Shein has reached out to Chinese manufacturers and asked them to set up production centers in Vietnam, according to Business of Fashion. The company is aiming to avoid paying the high fees charged to export…