"Unable to justify."

Fashion giant Shein hit with staggering $47 million fine for allegedly lying about its products: ‘Deceived consumers’

Shein, the Chinese fast-fashion giant known for pumping out thousands of new clothing styles daily, has landed in hot water again — this time with a $47 million fine from French authorities. The country’s antitrust agency found the company “deceived consumers about the authenticity of discounts they could benefit from” and made environmental claims it…

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It's part of a growing wave of scrutiny targeting online retailers.

‘Can affect … growth and health’

When your kid’s umbrella is packing more chemicals than a science lab, it might be time to click “remove from cart.” What’s happening? As fast fashion retailers like Temu and AliExpress explode in global popularity, governments are stepping in to address safety concerns surrounding cheap, mass-produced children’s products. According to The Peninsula, officials in Seoul…

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"I definitely fell into it in the past."

‘The charm completely wore off’

The cost of living continues to increase, driving some to consume more fast fashion, as they believe they’re getting more bang for their buck with these often inexpensive items. However, one Gen Z fashion designer recently explained to the New York Post that the cost of fast fashion adds up. What’s happening? Maddie Langshaw, an…

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"They are poorly made and are already falling apart."

Shocking new report reveals devastating impact of fashion industry on local waterways: ‘This is grim’

Protected wetlands in Ghana have become dumping grounds for fast-fashion garments shipped from the United Kingdom and other European countries, negatively impacting the quality of life for residents.  What’s happening? As the Guardian reported, the U.K. ships millions of tons of clothing to Ghana annually. While some residents make a living from selling secondhand clothing,…

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"A missed opportunity."

‘Unfortunately, we have no choice’

In early June, the French Senate voted almost unanimously for a bill targeting “ultra fast fashion” brands, imposing eco-taxes and limiting fast-fashion advertisement and influencer promotion, Euronews reported.  However, critics believe that the bill, which mostly targets Asian-owned fast-fashion giants Shein and Temu, does not do enough to restrict fast-fashion culture in the country beyond…

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Watchdogs slam fashion giant Shein for manipulating shoppers through deceptive tactics: 'Dark patterns'

Watchdogs slam fashion giant Shein for manipulating shoppers through deceptive tactics: ‘Dark patterns’

Fast-fashion retailer Shein is facing accusations from consumer groups in 21 countries that claim the company tricks shoppers into buying more clothes than they need, reported ConsumerAffairs. What’s happening? The European Consumer Organisation (BEUC) submitted an official complaint about Shein‘s online shopping tactics to the European Commission. The group’s report describes how the retailer uses…

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Many consumers have developed a concerning tendency.

Troubling new report reveals overlooked impact of modern fashion trends: ‘Money has to flow’

As overconsumption culture deepens its hold on today’s fashion industry, clothing manufacturers are churning out cheaper products at larger volumes than ever before in order to keep up with demand. The Swiss market is no exception.  Even clothing collection and recycling companies, such as Texaid and Tell-Tex, are struggling to accommodate the costs of keeping…

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But experts and watchdogs aren't convinced.

‘We are precisely tailoring the supply’

How does a fast fashion giant keep pace with trends while maintaining a budget-friendly approach? Shein‘s head of strategic and corporate affairs, Peter Pernot-Day, claimed its success is due to a “micro-production” model, starting with small batches based on emerging trends. “We are precisely tailoring the supply of products to the actual demand in the…

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