Shanghai’s fashion industry relies on showrooms. How can they survive and thrive?

Shanghai’s fashion industry relies on showrooms. How can they survive and thrive?

With this, brands can obtain more sufficient display space and time, acquire customers and collect feedback from a comprehensive perspective, which facilitates the timely optimisation of product and marketing strategies. Incorporating consumer retail into the showroom space could be a smart move, as it allows brands to receive feedback on product and buyers to observe…

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Who won fashion month AW25 on social media?

Who won fashion month AW25 on social media?

For instance, Saint Laurent creative director Anthony Vaccarello gave Lyas full backstage access after the show, allowing him to film a mannequin challenge with the models — something Lyas “never thought would be possible”. The resulting video, which was a nod to a nostalgic social media trend where participants freeze in place like mannequins while…

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