99 percent of my male friends are on dating apps. Dating apps promise love, connection, and maybe even the occasional awkward coffee date. But for many men, these apps have become less about finding “The One” and more about dodging scams and overpriced subscriptions. From fake profiles to “VIP-only” messages, dating apps have found a lucrative niche – your wallet. Let’s dive into how the love economy is targeting men and why your quest for romance might come with an unexpected price tag.
Let’s face it, dating apps are not just digital matchmakers; they’re billion-dollar businesses. With dating app revenue projected to hit $8.7 billion in 2024, these platforms thrive on human loneliness and our collective fear of dying alone (ouch, but true).
Here’s how they make their money:
1. Subscriptions: Premium tiers like Tinder Gold, Bumble Boost, and Hinge Preferred promise more swipes, visibility, and the chance to see who’s already liked you.
