According to Pixalate’s November 2024 rankings, spotify.com, telegraph.co.uk, sky.com were the top three websites for programmatic ad quality in the United Kingdom; ‘OneFootball’ (Apple App Store) and ‘Daily Mail’ (Google Play Store) ranked No. 1 among mobile apps; NBC Sports (Apple TV) and Pluto TV (Amazon Fire TV) were among No. 1-ranked CTV apps
London, Dec. 20, 2024 (GLOBE NEWSWIRE) — Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, today released the November 2024 United Kingdom Publisher Trust Index (PTI) for apps across the web, Apple App Store and the Google Play Store, and CTV apps across the Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores, bringing unprecedented transparency to the open programmatic advertising ecosystem.
Pixalate uses its proprietary algorithms to measure quality metrics, including invalid traffic (IVT or ad fraud), Made For Advertising (MFA) risk, brand safety, ad density, viewability, reach, and more. The Publisher Trust Indexes spans rankings for 235+ countries across all four global regions: North America, EMEA, APAC, and LATAM, and provides breakdowns by 20+ different IAB taxonomy website categories. Pixalate’s methodology can be found at Publisher Trust Index: Methodology
UK Website PTI Rankings (November 2024)
Download the full rankings here.
UK Mobile PTI Rankings (November 2024)
Apple App Store
Download the full rankings here.
Google Play Store
Download the full rankings here.
UK Connected TV PTI Rankings (November 2024)
Amazon Fire TV
Download the full rankings here.
Apple TV
Download the full rankings here.
Samsung Smart TV
Download the full rankings here.
Pixalate’s data science team analyzed over 30 billion global open programmatic ad impressions across 12.5 million websites, Google Play Store and Apple App Store mobile apps, and connected TV (CTV) apps across Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores in November 2024 to compile the global Publisher Trust Indexes.
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About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
