Sales of the Bible are rocketing in Britain, figures show, with publishers crediting the increasing spirituality of Gen Z.
There was an increase of 87 per cent between 2019 and 2024 — from £2.69 million to £5.02 million — over five years, according to figures compiled by SPCK Group, the Christian publishers, using transaction information from Nielsen Book Data.
Nielsen said that sales of its broader category of “Bibles and liturgy” had increased from £7 million in 2019 to £8.1 million in 2024, up from just £5 million in 2008.
While generally sales of fiction works are increasing, those of non-fiction books have been declining: Nielsen recorded a 6 per cent fall from 2023 to 2024.
However, books about religion are bucking this trend. A
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