- Rolls-Royce joined Paris Fashion Week to celebrate creativity and personal expression
- Spectre and Cullinan conveyed guests to shows and afterparties
- Reflects the marque’s connection with fashion through color, craft and collaboration
“Paris has always fascinated me, ever since I lived there as a child. Its grand, symmetrical avenues, emotive monuments, and effortless elegance are timelessly enchanting. Paris Fashion Week is a celebration of vision, creativity and individuality – values we share deeply at Rolls-Royce. We are always proud to see our motor cars so naturally integrated into the rhythm and style of the city during this extraordinary moment in the cultural calendar.” Phil Fabre de la Grange, General Manager Bespoke, Rolls-Royce Motor Cars
Paris Fashion Week brings together some of the most influential and expressive individuals in global culture. At this year’s Menswear Spring/Summer 2026 event, Rolls-Royce Motor Cars had a commanding presence across the French capital, taking its place among the style vanguard.
A select fleet of Cullinan and Spectre models were seen at key venues throughout the week, transporting notable guests to runway shows and exclusive after-show gatherings—mirroring the creativity, craftsmanship, and confidence that define this influential platform.
Fashion has long inspired Rolls-Royce. From color palettes in Cullinan Inspired by Fashion to collaborations with prestigious houses like Phantom Oribe, the influence is clear. Techniques from haute couture—such as embroidery and material layering—often shape Bespoke commissions, including fashion-forward creations like Phantom Syntopia.
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