I’ve just been given a behind-the-scenes tour of the Reform UK local election launch rally, and it’s like nothing I’ve ever seen before at any rally, let alone a local election event.
The venue, with 10,000 bums set be sat on seats shortly, has been transformed into a sort of ‘Local Election Disney Land’.
The main floor has been filled with a political set nothing short of Hollywood.
There are overflowing bins, graffiti bus stops, pothole-covered roads, a boarded-up pub, and shop fronts.
Each set has dozens of little easter eggs which will almost certainly not be picked up by TV cameras, but have been slipped in purely for the amusement of the Reform UK organisers.
Amid the overflowing bins are props including Rachel Reeves’ crumpled-up CV, torn up Tory manifestos, and Lee Anderson’s infamous discarded TV Licence letter.
The ‘cinema’ has film parody posters taking aim at the Tories and Reform.
Even the phone number on the boarded-up pub’s ‘to let’ sign (Broke Britain Property Ltd) directs those who give it a call to the Labour Party’s main help line, presumably to clog up their phone operators.
It really sets the scene for Reform’s message, and their new slogan is imprinted across the room:
“Your council is broken. Reform will fix it.”
This really is a political event worth staying tuned for…