Instead of buying Loverboy and selling it (IYKYK), Paige DeSorbo is building a business empire of her own. Bravo’s resident “bed bug”-slash-fashion girly is capitalizing on her sleepy on-screen persona with the launch of her own loungewear label—and everything about it is sooo on brand for the Summer House star.
On Tuesday, Paige announced the news of her direct-to-consumer sleepwear line, dubbed Daphne, and spilled all the tea on her new venture. “Made my bed now I’m gonna lie in it,” she joked on Instagram, alongside a sneak peek of the collection. And while it hasn’t quite made its debut (next week! June 10! Mark your cal, besties!), the preview alone is evidence enough that the Giggly Squad host is really that girl.
“As someone who’s always believed that style should never be sacrificed for comfort, Daphne was born out of my desire to make high-quality, stylish loungewear accessible, empowering, and fun,” Paige said in the press release. “Whether you’re on a Zoom call, or spending a slow Sunday morning in bed—I want everyone to feel their most confident and chic.”
The burgeoning businesswoman tapped Proenza Schouler and Club Monaco alum Katie Serva as lead designer to bring her vision to life. The result? A collection of sleep cardigans, camis, matching sets, and even oversized sleep tees (inspired by her IRL bestie and podcast co-host, Hannah Berner), ranging in price from $58 to $230. Daphne’s colors are muted, and the silhouettes feel classic but with a modern twist. The whole point is that you can wear each style from bed to the coffee shop and then back to bed.
Paige teamed up with award-winning venture studio, Concept Brands, and its veteran fashion strategist Kyle DeFord for the project. And when I say veteran, I mean veteran. He’s worked with J.Crew, Jenna Lyons’ beauty brand LoveSeen, and Alex Mill.
“From day one, Paige had an incredibly clear vision for Daphne,” DeFord says. “She knew exactly the kind of pieces she wanted to bring to market. It’s been inspiring to help bring her vision to life. With Daphne, we’re creating loungewear that reflects Paige’s modern, elevated approach—made for women who want to feel confident and chic whether they’re staying in or stepping out.”
Paige’s first collection will be available to shop on June 10. And while I don’t have the offish drop timing, you can toss your deets into the Daphne site so you’re notified ASAP. Bed rotting is about to look so much more chic.
Megan Schaltegger is an NYC-based writer. She loves strong coffee, eating her way through the Manhattan food scene, and her dog, Murray. She promises not to talk about herself in third person IRL.
