Pacsun is doubling down on its core community, showing up in spaces that resonate most and making its apparel more accessible than ever. Expanding on its strategy of providing IRL experiences, the brand is giving students and fans the chance to shop in-person right where it’s most convenient. After a high-energy festival season with pop-ups at Coachella, Rolling Loud, Governor’s Ball, and Outside Lands, Pacsun is now shifting gears and enrolling in a fun new semester, this time on college campuses.
This season, catch Pacsun on game day with tailgate pop-ups in the following cities:
August 30: The Ohio State vs. University of Texas in Columbus, OH
September 13: University of Georgia vs. University of Tennessee in Knoxville, TN
September 27: University of Kentucky vs. University of South Carolina in Columbia, SC
October 4: University of Wisconsin vs. University of Michigan in Ann Arbor, MI
November 1: University of Georgia vs. University of Florida in Gainesville, FL
*Pacsun is not affiliated with or sponsored by the universities or participants in the games.
Guests can shop Pacsun’s new college capsules and collaborations like The Wild Collective and the upcoming Hype & Vice collection (launching Sept 12), as well as everyday class and game day fits at the pop-ups. Front and center for women will be a flirty, vintage-inspired school specific assortment of tank tops, cropped jerseys, skorts, baby tees, shorts, crewnecks, and more. Other hoodies, tees and accessories themed to each game will also be available for men.
As part of its college series, Pacsun is expanding its reach to all facets of student life with a special gifting program. The brand is gifting college product boxes to incoming freshmen nationwide from a variety of majors – STEAM, sports, and more – to help them complete their fall wardrobes with Pacsun. The brand is also collaborating with college bound influencers. Some notable names include Demetra Dias and Nicolette. This initiative offers another way for Pacsun to engage with its community, celebrate the diverse interests of students across the country and get product directly into their hands.
“Return to campus is one of the biggest shopping moments of the year for our audience and we wanted to show up in a more personal, meaningful way than ever before,” said Richard Cox, Chief Merchandising Officer at Pacsun. “By creating memorable, experiential activations in their backyard, we can be a part of these special events and connect directly with our most loyal community.”
Show your school spirit with Pacsun this season! Shop all new arrivals and college collections online at www.Pacsun.com with new Hype + Vice items dropping September 12.
Assets for Download:
The Wild Collective
Hype + Vice
Location: Los Angeles
SOURCE Pacsun
