Gensmo is an AI-based fashion agent that changes the way people find their style by making fashion discovery easier. And with its Try-On feature, users can see outfits on their digital avatars in real-time, making it simple to go from idea to outfit.
Gensmo helps users mix and match clothes, build looks, and find the right pieces that fit their budget and vibe. Gensmo has raised over $60 million in seed funding.
Gensmo was created by a team with deep experience in both AI and fashion. And the founding team comprises serial entrepreneurs and former executives from internet giants, with backgrounds at prominent companies like Google, Alibaba, and top AI research labs.
Gensmo founder and CEO Ning Hu was a tech lead for Mobile Search at Google and later VP at Alibaba. And she has a PhD in AI from Carnegie Mellon University. The other co-founders bring experience from the fashion industry, making sure Gensmo never loses its style sense.
Gensmo launched in December 2024, with a vision of integrating AI into fashion e-commerce in a practical and useful way. The platform utilizes powerful AI models to transform your taste and inspiration into intelligent, shoppable recommendations.
With offices in NY, LA, the Bay Area, and Seattle, the team works across fashion and tech hubs to stay close to trends and talent. And Gensmo remains committed to pushing the boundaries of intelligent fashion discovery and enhancing human style.
Gensmo’s AI Features Include:
1.) Unified Interactive Flow – Gensmo seamlessly integrates fashion matching, search, virtual try-ons, and personalized vibe adjustments into one smooth session. Users can effortlessly compare, refine, and save favorite looks, blending AI-based recommendations with their personal touch
2.) Hyper-Personalized Recommendations – Powered by deep learning, computer vision, and style preference algorithms, Gensmo creates personalized mood boards designed to ignite individual inspiration
3.) Virtual Try-on – Gensmo’s proprietary try-on model, trained on hundreds of thousands of looks, offers dynamic and realistic fashion visualizations. Extra outfit ideas after Try-On since one look may not be enough
4.) Vibe Imagine Feature – Utilizing advanced image-generation technology, this new feature lets users curate custom fashion aesthetics and create fashion scenes
5.) Integrated Shopping Experience – Seamlessly connecting users with a broad network of e-commerce platforms and independent boutiques. Buy what you love without extra steps
Gensmo’s mission is rooted in an understanding of fashion as a profoundly human art form. And while AI excels at structured tasks, fashion and beauty—shaped by culture, emotion, and personal experiences—are inherently subjective. At Gensmo, the guiding question for innovation is, “Can AI learn taste and understand beauty?” So dedicated AI models continuously evolve, learning from human choices and experiences.
In beta, the company helped generate over 10 million style matches and indexed 100 million fashion products. On TikTok and Instagram, Gensmo’s community is growing rapidly, with some videos surpassing a million views and thousands of outfit shares every day.
KEY QUOTES:
“Our goal is not to make people more productive. It’s about helping them feel good in what they wear and more sure about their own taste.”
“The future of fashion isn’t about AI replacing personal style. It’s about using technology to enhance individuality and empower users to express themselves confidently. This balance is at the heart of Gensmo.”
Ning Hu, Founder and CEO of Gensmo
