Namesake’s Steve Hsieh set out to make a splash this season.
He sat guests on inflatable swimming rings inside a schoolyard (imagine the disappointment upon discovering it was a playground and not a pool on a sweltering Sunday afternoon), to put his “Inner Child” collection on parade.
It was decidedly more grown up than the title would indicate, with sharp tailoring and inventive use of shapes. But he pulled the inspirations from childhood memories of weekends at a waterpark, which brought on a range of cool blues, and summer camp, embodied by patches on jackets.
Much of it was Ivy League-coded, as a nod to Hsieh’s dad’s love of traditional collegiate style. Oxford shoes were reinterpreted as sporty hybrids, while poplin and technical fabrics took on a structured yet playful form. Striped blazers, rugby shirts and popped-collar polos were all there.
Silhouettes maintained sharp shoulders and tailored ease. “It’s like me as a kid playing with my dad’s clothes,” Hsieh said.
Lightweight sport materials were tailored into pieces such as V-neck vests as Hsieh continues to blur the lines between athletic outfits and elevated daywear.
The collection came from basketball roots and early efforts showed as much, but Hsieh recently launched a secondary line called NFC as a more sport-focused sub line. (That line uses recycled ghost fishing nets as textiles, too.)
That has given him room to elevate his tailoring on Namesake, and he used crisp poplin and heavier fabrics that add structure. Detailing such as studding at the wrist or slash pockets on denim added a dash of unconventionality to keep it from being overpowered by preppy.
Following a pop-up in Taipei last year, the brand has focused on activations around the world. Sales in the U.S. have skyrocketed following the collaboration with Boston Celtics player Jalen Brown last year, Hseih said.
Namesake continued to use its wide-soled fishing net-inspired trainers, and expanded their range with new sleeker styles such as loafers and lace-up slides that elevated the ensembles. The brand also debuted a 3D-printed slip on-sneaker hybrid from Hugo Boss’ new tech-driven line Hugo Forward, in a poppy red.
Hsieh’s positioning has continually sharpened over the last few seasons to a wearable and elegant modern wardrobe, proving that his inner child is all grown up.