‘My Talking Angela’, spotify.com ‘ClevMoney’, ‘Tubi’, ‘DirecTV’ Among Top-Ranked For Open Programmatic Ad Traffic Quality

According to Pixalate’s March 2025 rankings, ‘My Talking Angela’ (Apple App Store) and ‘ClevMoney’ (Google Play Store) ranked No. 1 among mobile apps; ‘Tubi’ (Roku TV), ‘NewsON’ (Samsung Smart TV), ‘DirecTV’ (Amazon Fire TV), ‘NBC Sports’ (Apple TV) were among the top-ranked CTV apps; spotify.com was No. 1 for websites

London, April 10, 2025 (GLOBE NEWSWIRE) — Pixalate, a leading global platform for ad fraud protection, privacy, and compliance analytics, has released the March 2025 Publisher Trust Index (PTI) for the U.S. This index evaluates websites and mobile apps across the Apple App Store, Google Play Store, and Connected TV (CTV) apps on Roku, Amazon Fire TV, Apple TV and Samsung Smart TV.

The Publisher Trust Index provides a comprehensive method for assessing quality and offers monthly rankings of the world’s websites and apps, bringing unprecedented transparency to the open programmatic advertising ecosystem.

In addition to the report for the U.S., Pixalate has also released Publisher Trust Indexes for Canada, Brazil, the UK, Germany, Spain, the Netherlands, and Japan.

U.S. Web PTI Rankings (March 2025)

1. spotify.com

2. foxnews.com

3. bbc.com

U.S. Mobile PTI Rankings (March 2025)

Apple App Store

1. My Talking Angela

2. MLB

3. Words with Friends

Google Play Store

1. ClevMoney

2. Webtoon: Manga, Comics, Manhwa

3. Truecaller: Caller ID Blocker

U.S. Connected TV PTI Rankings (March 2025)
Amazon Fire TV

1. DirecTV

2. Fubo

3. FilmRise British TV

Apple TV

1. NBC Sports

2. Plex

3. Spectrum TV

Samsung Smart TV

1. NewsON

2. Plex

3. Sling TV

Roku

1. Tubi

2. FreeTube

3. Hulu

Download the full rankings here.

Pixalate’s data science team analyzed over 32 billion global open programmatic ad impressions across 12+ million Google Play Store and Apple App Store mobile apps, and Connected TV (CTV) apps across Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores in March 2025 to compile the global Publisher Trust Indexes.

Pixalate uses its proprietary algorithms to measure quality metrics, including invalid traffic (IVT or ad fraud), Made For Advertising (MFA) risk, brand safety, ad density, viewability, reach, and more. The Publisher Trust Indexes spans rankings for 235+ countries across all four global regions: North America, EMEA, APAC, and LATAM, and provides breakdowns by 20+ different IAB taxonomy website categories. Pixalate’s methodology can be found at Publisher Trust Index: Methodology

Download the Reports