If you’re the sort of person who only wears joggers to put out the bins, your exposure to Aries may be limited to the second series of The White Lotus, when Portia (Haley Lu Richardson) wore the brand’s No Problemo sweatshirt. If you’re a streetwear fanatic, however, you’ll probably already be a devotee of the cult London-based label whose distinctive graphics and recognisable-at-ten-paces logos are beloved by skaters, music-makers, fashion insiders and models.
Founded in 2009 by Sofia Prantera and Fergus Purcell, Aries has impeccable Anglo-Italian design credentials that place it in a small, elite cabal of streetwear brands, Supreme and Palace included, whose stores spawn long queues and whose limited-edition “drops” never fail to sell out. If you have a Gen Zer in
