Renowned wellness expert Luke Coutinho, in partnership with entrepreneur Narendra Firodia, has launched an independent verification and authentication platform, ‘You Care Lifestyle’, introducing the Pink Tiger stamp to revolutionise the health and wellness space in India. The co-founders have pledged a combined investment of up to 1 million USD to support this initiative, aimed at ensuring authenticity and transparency in wellness products.
The initial funding will focus on expanding the platform’s offerings, onboarding numerous brands, and enhancing the verification process through rigorous multi-stage third-party testing. The goal is to bring 450 products across various brands under its verification program within the next year. The Pink Tiger stamp conducts random batch testing multiple times annually, ensuring ingredient quality and providing consumers with reliable, verified choices.
Luke Coutinho, Founder of You Care Lifestyle, emphasised the importance of transparency in a market flooded with wellness products. “In a world overwhelmed by wellness products and promises, authenticity is essential. With the Pink Tiger Stamp, we aim to empower consumers with access to authentic, high-quality food while inspiring brands to uphold the highest levels of accountability. Our mission is to foster trust, build awareness, and create a healthier society,” he said.
The company’s new logo was also unveiled, symbolising core values such as wisdom, unity, stability, and continuous improvement. You Care Lifestyle will be led by Abidali Dantrelia as CEO, leveraging his 18 years of expertise in health tech and business growth, and Mugdha Parolia, Chief Strategy Officer, who will focus on ethical practices and brand recognition.
This initiative addresses critical issues like mislabeling and misinformation in wellness products, encouraging brands to prioritise health-conscious offerings and inspiring consumers to make informed, authentic choices. You Care Lifestyle’s Pink Tiger stamp sets a new benchmark for transparency and quality in the health and wellness industry in India.
