L.A. Made-to-Measure Tweed for Women Who Value Fit

Bri Holloway’s made-to-measure tweed brand, based in Los Angeles, blends heritage craftsmanship with a modern woman’s need for ease and perfect fit. 

“As I’m growing older, my body’s changing a lot, and I just wasn’t finding a lot of clothing that were fitting me,” she explained of the idea behind launching her namesake label, a bootstrapped endeavor.

Before creating her own brand, Holloway built her experience in the marketing departments of Barneys, Calvin Klein and Vince in New York, and also opened a multibrand store in Los Angeles that has since closed. That foundation — along with studying fashion at Polimoda in Florence, followed by the Fashion Institute of Technology in New York — laid the groundwork for what would become a personal mission: offering clothing that fits women’s bodies as they are.

Tweed became Holloway’s calling card, a material she’s long been captivated by. Raised in the Midwest, she first encountered the fabric in a magazine as a teenager.

“I remember discovering tweed at a very young age while I was in Nebraska, flipping through InStyle magazine, and I never seen fantasy boucle tweed up close before,” she said. “It just truly blew my mind. It was just the most incredible fabric I’d ever seen.”

Today, she sources her tweeds from storied mills in Italy and France and produces everything by hand in a family-run atelier in New York’s Garment District. “I wanted there to be a level of craftsmanship and care that was consistent with the fabric quality,” she said.

Her signature is what she calls the “mash-up of the tweeds,” where she blends two fabrics. The result is a play of color and texture. 

For fall 2025, her fourth collection to date, Holloway leaned into silhouettes that celebrate structure and femininity: Peter Pan collars, wide-leg trousers and bell-shaped skirts cut on the princess seam. “I’m always just striving for timeless pieces that are really going to stand out.”

Holloway’s clientele is global, she said, and growing by word of mouth. “She’s a very strong woman who really understands her self-worth. A lot of my customers have their own businesses. They have their own galleries. They have their own law firms. They’re very powerful, cool women who are unique.” 

Her made-to-measure process ensures that each piece, whether her $3,750 Lenny dress or $2,850 Wilma trouser (“named after my grandmother, who served in World War II”), fits like a glove. “It’s such a wonderful, fulfilling feeling,” she said of seeing her clients try on their finished garments.

“I just really strive to make really beautiful things that make people happy,” she said. “I want the clothing to be able to go from the boardroom to dinner.”