In today’s retail relay, growth hinges on handing buyers the baton of evergreen bestsellers and fresh-drop stock primed to ship at the speed of style. After all, McKinsey reported last November, one-third of consumers now expect same-day delivery to keep pace with their fashion fix.
In response to these evolving demands, Joor developed a first-of-its-kind digital show to unite fashion brands with inventory available to sell (ATS) now. The fashion apparel sector’s wholesale management ecosystem is calling it the Ready-To-Ship Style digital event, as developed to address the evolving needs of the industry’s retail landscape.
“Brands are seeking efficient ways to sell through existing inventory, while retailers require the agility to place orders closer to delivery, minimizing risk by reacting to trends and real-time product performance,” said Amanda McCormick Bacal, senior vice president of marketing at Joor. “By focusing on available-to-sell inventory, this groundbreaking digital experience provides access to products before prices are impacted by upcoming tariffs, as well as a showcase for evergreen styles which have become increasingly vital to retailers’ assortments.”
The digital trade show, hosted on Joor Passport, features 145 brands—including Mother Denim, Juicy Couture and Farm Rio—all with ATS inventory. Participating players can showcase brand bestsellers, evergreen pieces and carryover styles to “maximize visibility of current stock,” Joor said, “and drive sales ahead of the upcoming tariff changes.” Retailers looking to address these evolving market needs quickly, meanwhile, can now source styles in stock and ready to ship rather than placing orders to be delivered six months later.
Joor’s exclusive transaction data revealed several “seismic shifts” within the luxury wholesale fashion industry over the past five years. Retailers are increasingly placing orders on shorter lead times, the data found, and placing smaller initial orders to save more of the company’s buying budget for in-season purchases. In fact, per the New York-based platform, the average time from a wholesale order being placed to the product shipping has fallen 66 percent—from a high of 253 days in 2019 to just 86 days in 2024.
In addition, evergreen styles continue to signify the climbing importance of such core items’ driving overall sales volumes—growing from 37 percent of gross merchandise value (GMV) on Joor in 2019 to 47 percent in 2024.
“The fact that nearly half of total transaction volume is now dedicated to evergreen products demonstrates brands continued focus on maximizing best sellers and retailers’ continued desire to invest in proven commercial winners,” Joor said.
Looming tariffs seriously influence the wholesale fashion market’s need for speed as well. Joor’s tariff survey from April confirmed that 85 percent of brands anticipate increasing prices because of global tariffs, creating an urgency for retailers to order and receive goods in advance of these price hikes.
The Joor Ready-To-Ship Style passport show runs until August 18.
