A generational shift in values
Circularity in fashion is no longer niche. Demand for second-hand and responsibly made products is rising sharply, particularly among younger consumers.
eBay points to data showing that 66% of Gen Z now consider buying pre-loved fashion increasingly important.
This shift in consumer values is driving platforms like eBay to invest in solutions that not only facilitate resale, but also improve the systems underpinning circular fashion.
For Refiberd, the backing provides more than just funding—it offers an opportunity to embed their innovation into a broader movement.
“With this added support we can accelerate our impact and help build a future where circular fashion is the norm—not the exception,” Sarika says.
While the fashion sector remains one of the most resource-intensive industries globally, initiatives like eBay’s fund indicate a willingness to rethink its foundations.
Whether technologies like Refiberd’s can scale quickly enough remains to be seen, but the tools for change are increasingly within reach.
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