According to Pixalate’s January 2025 rankings, independent.co.uk, theguardian.com, and bbc.com were the top three websites for programmatic ad quality in the Netherlands; ‘FotMob’ (Apple App Store) and ‘June’s Journey: Hidden Objects’ (Google Play Store) ranked No. 1 among mobile apps
London, Feb. 07, 2025 (GLOBE NEWSWIRE) — Pixalate, a leading global platform for ad fraud protection, privacy, and compliance analytics, has released the January 2025 Publisher Trust Index (PTI) for the Netherlands. This index evaluates apps across various platforms, including the web, the Apple App Store, and the Google Play Store.
The Publisher Trust Indexes are a comprehensive approach to quality measurement and monthly rankings of the world’s websites and apps, bringing unprecedented transparency to the open programmatic advertising ecosystem.
In addition to the report for the Netherlands, Pixalate has also released Publisher Trust Indexes for the UK, the U.S., Canada, Germany, the Netherlands, Spain, and Japan.
Netherlands Website PTI Rankings (January 2025)
Download the full rankings here.
Netherlands Mobile PTI Rankings (January 2025)
Apple App Store
Download the full rankings here.
Google Play Store
Download the full rankings here.
Pixalate’s data science team analyzed over 30 billion global open programmatic ad impressions across 12.5+ million websites, Google Play Store and Apple App Store mobile apps, and connected TV (CTV) apps across Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores in January 2025 to compile the global Publisher Trust Indexes.
Pixalate uses its proprietary algorithms to measure quality metrics, including invalid traffic (IVT or ad fraud), Made For Advertising (MFA) risk, brand safety, ad density, viewability, reach, and more. The Publisher Trust Indexes spans rankings for 235+ countries across all four global regions: North America, EMEA, APAC, and LATAM, and provides breakdowns by 20+ different IAB taxonomy website categories. Pixalate’s methodology can be found at Publisher Trust Index: Methodology
Download the Reports
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
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