The founder of Zahar, formerly known as Heerabymab, said the firm is redefining what it means to wear fashion with intention, elegance, and power by carving out a space rooted not in fleeting styles but in timeless confidence and emotional resonance.
Speaking in an exclusive interview, the designer explained her mission, saying, “I want women to feel unforgettable, like the most confident version of themselves, but without trying too hard. My pieces are meant to amplify presence… It’s always been about more than clothes; it’s about how they make you feel.”
The journey of Zahar said she has not been without its challenges. A major turning point came during the brand’s rebranding phase, a move that tested her resolve but ultimately reinforced her creative vision.
“Rebranding from Heerabymab to Zahar wasn’t easy, emotionally or logistically… What kept me grounded was my ‘why’: designing for women who want to feel powerful and seen,” she said.
As Zahar grows into an internationally recognized name, the founder attributes the brand’s success to thoughtful storytelling and intentional business practices. From design to packaging, every element is treated as part of the customer experience.
“I approach the business side with as much intention as the creative. It’s about understanding the woman I design for and making decisions that align with her lifestyle,” she explained.
Zahar’s digital presence and strong word-of-mouth, particularly from loyal clients, have played a vital role in global expansion. Yet, her vision stretches beyond fashion. Over the next five years, the designer aims to grow Zahar into a full-fledged lifestyle brand.
She said, “I want to build Zahar into a lifestyle, not just a brand,” she revealed. Plans include launching custom-made and ready-to-wear collections, establishing a physical showroom, and forming international partnerships.
On the future of fashion, the designer sees a clear shift: “I think the future of fashion is slower, more meaningful, and emotionally resonant. It’s not just about trends, it’s about connection—with yourself, with your identity, with your values.”
Her advice to aspiring designers is just as intentional: “Start with clarity. Know who you are, who you’re designing for, and why it matters… Don’t chase trends. Build something lasting and personal.”
Zahar continues to champion fashion as a tool for storytelling, empowerment, and self-expression—reminding women everywhere that their presence is their power.
