Hongkongers will be able to get their hands on HK$30 (US$3.90) tickets for the city’s annual Cinema Day from May 7, with the organiser expecting 200,000 film fans to flock to theatres for the event aimed at giving back to society.
The Hong Kong Theatres Association announced ticketing arrangements on Thursday, about two weeks before Cinema Day’s return on May 10.
The association also provided an explanation for the 65 per cent decline in box office revenue over the Easter holiday.
“As for whether this was caused by more people travelling outside Hong Kong or going abroad to spend money – this is one of the reasons,” said Timothy Yuen Yin-man, the group’s chairman.
“Moreover, last year there were films that were oriented towards fans such as We 12, but there are not many new films during Easter this year.”
He was referring to the film that featured the 12 members of local boy band Mirror.