Published on
October 26, 2025
Hong Kong’s culinary and cultural landscape is set to dazzle once again as the annual Hong Kong Wine & Dine Festival makes its grand return from 23 to 26 October under the lively theme “REMIX. BEST OF ALL WORLDS.” The festival has become a cornerstone event, showcasing Hong Kong’s status as a premier destination for both leisure and business travelers while highlighting its world-class gastronomy. This year’s edition not only promises a rich culinary experience but also integrates strategic initiatives to attract high-yield visitors and boost the city’s business tourism profile.
Engaging Top-Tier Visitors Through Strategic Experiences
As part of the festival’s expansive programming, the city’s tourism authority invited travel agents and convention visitors from nine key short-haul markets to partake in exclusive experiences that combine gastronomy with business incentives. A private sommelier-guided wine-pairing tour was offered alongside a gala dinner celebrating top agents, emphasizing the city’s dual appeal as both a gastronomic hub and a MICE (Meetings, Incentives, Conferences, and Exhibitions) destination. These initiatives aim to attract affluent visitors while maximizing the impact of major events in the city.
Masterful Gastronomy Meets Recognition for Excellence
The festival also served as a platform to recognize and reward outstanding travel agents who have successfully promoted Hong Kong as a MICE and leisure destination. During a specially organized gala, attendees enjoyed a masterfully curated Cantonese dinner prepared by five top chefs, blending traditional culinary techniques with innovative presentation. This celebratory event highlighted Hong Kong’s status as a city where world-class business events meet exceptional dining experiences, offering guests a memorable fusion of culture, gastronomy, and professional recognition.
Innovative MICE Incentive Programs with Playbook 2.0
In conjunction with the festival, the upgraded “Hong Kong Incentive Playbook 2.0: New Discovery” was launched on 24 October, introducing over 200 fresh experiences designed to enrich MICE itineraries. From fencing workshops and billiard masterclasses to visits to auction houses, iconic film sets, and historic temples, the new Playbook expands the possibilities for corporate travel and team-building activities. Newly added themes such as Cruise and Empowerment combine immersive learning and recreational activities on land and at sea, offering participants professional growth alongside memorable leisure experiences.
The Playbook 2.0 reflects a strategic effort to provide travel planners and corporate groups with innovative options that go beyond traditional MICE packages, enabling them to tailor experiences that blend professional development with cultural immersion. By offering curated itineraries and novel activities, the city continues to enhance its competitive edge as a top choice for business tourism in the Asia-Pacific region.
International Appeal and Cruise Tourism Integration
The festival’s timing has been particularly advantageous for markets such as Thailand, where public holidays coincide with the event, encouraging leisure travelers to combine gastronomic exploration with professional engagement. Growing interest in cruise tourism has also been noted, with multi-day cruise itineraries originating from Hong Kong that extend to neighboring regions, providing a holistic blend of city-based and maritime experiences. This integration allows corporate groups to maximize both team-building and leisure opportunities during their stay.
Conventions, Exhibitions, and Extended Stays
The Hong Kong Wine & Dine Festival’s allure has also encouraged visitors attending conventions and exhibitions to extend their stays to enjoy the city’s vibrant culinary scene. Delegates from industries such as legal services, aviation, financial services, manufacturing, and trade were drawn to the festival, reinforcing Hong Kong’s ability to seamlessly combine business with leisure. By offering a mix of professional engagement and cultural entertainment, the city ensures that international visitors leave with a deeper appreciation of its dynamic offerings.
A Celebration of Hong Kong’s Global Gastronomic Status
The festival underscores Hong Kong’s reputation as a destination where East meets West, culture meets cuisine, and business meets leisure. By providing high-yield visitors and corporate groups with immersive experiences, it strengthens the city’s position as a global epicurean hub while simultaneously expanding its MICE tourism offerings. From innovative incentive programs to masterful dining experiences, the Hong Kong Wine & Dine Festival continues to set a benchmark for integrating gastronomy with business tourism in a way that captivates both visitors and industry stakeholders alike.
With its vibrant energy, carefully curated events, and fresh MICE-focused offerings, this year’s festival not only celebrates the best of Hong Kong’s culinary and cultural world but also reaffirms the city as a top-tier destination for business and leisure travelers seeking exceptional experiences.
Key Highlights:
- Over 200 new experiences introduced in Hong Kong Incentive Playbook 2.0
- Exclusive wine-pairing tours and gala dinner for top travel agents
- Cruise and Empowerment themes blend leisure with professional enrichment
- Extended stays for convention and exhibition visitors integrating gastronomy and culture
