20th May 2025 – (Hong Kong) Deputy Chief Secretary for Administration, Cheuk Wing-hing, announced a series of new tourism projects at a press conference today, aiming to revitalise Hong Kong’s tourism landscape and stimulate economic growth. Developed by the Working Group on Developing Tourist Hotspots, these initiatives focus on enhancing existing attractions and creating innovative destinations that cater to diverse traveller preferences, blending cultural, historical, and ecological experiences.
Cheuk highlighted the importance of leveraging Hong Kong’s unique appeal to create memorable and immersive journeys for visitors. He explained that the projects will enrich current tourism resources while introducing new experiences through upgraded facilities, renovations, and access to previously restricted sites. By combining efforts across various sectors, the initiatives aim to maximise the potential of Hong Kong’s tourism assets and attract both locals and international travellers.
Among the initiatives is the development of industrial tourism, where visitors can explore the stories behind iconic Hong Kong brands like Lee Kum Kee and Yakult. Another key project involves transforming Victoria Park into a bustling weekend bazaar with cultural stalls and creative activities. To enhance the city’s natural beauty, pink trumpet trees will be planted near Tamar Park, creating a vibrant floral destination alongside the Central harbourfront.
The revitalisation efforts also extend to cultural and historical hubs. In Central, the Mid-Levels Escalator and Walkway System will undergo beautification, while curated itineraries will connect visitors with local art, dining, and architecture. Kowloon City will offer augmented reality experiences that reimagine its past, including the Kowloon Walled City and Kai Tak Airport, aligning with the growing trend of in-depth tourism.
Hong Kong’s disciplinary services will also be featured, with museums such as the Police Museum and Fire Services Museum launching specialised tours. Meanwhile, the former Yau Ma Tei Police Station will open its doors with interactive exhibits, AR photo opportunities, and screenings of classic crime films. Nature enthusiasts will benefit from enhanced hiking trails at iconic peaks like Tai Mo Shan and Lantau Peak, which will be upgraded with improved signage and access routes.
Further plans include the transformation of the former Hung Hom Railway Freight Yard Pier into a picturesque venue for events and photography, offering panoramic views of Victoria Harbour. This revitalised space will combine scenic beauty with cultural charm, enhancing its appeal to visitors.
Cheuk emphasised that these initiatives reflect the concept of “tourism is everywhere in Hong Kong,” offering a mix of indoor and outdoor attractions that cater to a wide range of interests. By engaging with stakeholders and leveraging resources for targeted marketing, the government aims to create innovative travel routes that highlight Hong Kong’s distinct identity. Cheuk expressed confidence that these efforts will not only boost consumption and generate economic benefits but also elevate Hong Kong’s standing as a global tourism destination.
